Founding Members
12 Weeks. A room full of founders. Everything you wish had someone had told you sooner.
A 12-week program for small business owners — brand, social, AI, pricing, legal, sales, and the mindset to hold it all together. In the room in Launceston, or on Google Meet from anywhere in Australia.
Only 18 spots available
The Details
Starts Wednesday 1 July 2026
Runs through to 16 September
Wednesday evenings
One session a week, 12 weeks
The Club Room, Launceston
Or join live via Google Meets
From $260/month
Founding member pricing
12
weekly sessions
6
Guest Experts
11
worksheets
0
Fluff
Sound familiar?
You're brilliant at what you do. The business part is the lonely bit.
Most founders we meet aren't short on talent or hustle. They're just doing all of it alone, at 11pm, with no one to ask.
✕ Your pricing feels like a guess — and deep down you know it's too low.
✕ Your brand doesn't quite feel like you yet, so you keep second-guessing it.
✕ You're posting into the void and not sure any of it is actually working.
✕ Everyone's talking about AI and you don't know where to even start.
✕ There's always more to do — and most days you're running on empty.
You don't need another course to watch alone. You need a room.
What is the founders room?
Most programs teach you tactics. We give you the full picture.
The Founders Room covers everything that actually makes a small business work — brand, social, AI, pricing, legal, sales — and the mindset to hold it all together. With real guest experts, a room full of peers who get it, and a Club Coco creative director in your corner every Wednesday night.
What's included
Everything you need, nothing you don't
12 weekly sessions
A deliberate 3-phase arc: find your foundation, build the engine, then grow.
6 Guest Experts
An accountant, leadership coach, IP advisor, ads specialist & business coach.
11 Worksheets
Take-home tools you'll actually use — pricing, brand, content and more.
A buddy for 12 weeks
Paired from week one for accountability — and to catch you up if you miss a night.
Your own brand kit
Build a working Canva brand kit in the room. Leave with assets, not homework.
Welcome pack
Arrive primed, not cold. A short questionnaire + welcome guide on enrolment.
In the room or on Google Meet
Join us live in Launceston, or dial in from anywhere — recordings sent after.
Alumni community
A Slack channel for grads + quarterly Founders Lounge invites, for life.
The 12 Weeks
A path that actually makes sense
We don't teach ads before you know your brand. Every week builds on the last — who you are, then how you run it, then how you make it last.
Phase 1 Foundation — Who you are
01 Brand clarity
Who you are and what you stand for. Set your 1/3/5-year vision and meet your buddy.
02Audience & messaging
Define exactly who you're for — and rewrite your tagline for an instant win.
03 Visual Brand Basic
Make it visual. Leave with a working Canva brand kit in your hands.
Phase 2 Build — Get the engine running
04 CEo Minset & imposter syndrome
Lead like a founder. Personal branding when you are the brand.
Guest: Leadership Coach
05 Cashflow & financial
Know your numbers before you spend a dollar on marketing.
Guest: Financial Coach
06 Pricing with confidence
Apply your numbers and reprice one offer right there in the room.
Guest: Financial Coach
07 Social media + Content shooting
Create real content in the room. Plus a paid-ads specialist joins.
Guest: Ads Specialist
08 Canva masterclass + website
Turn strategy into assets, and the bare minimums of a site that converts.
09 Ai for your business
Hands-on. Automate the content, pricing and strategy you've just built.
Guest: Ads Specialist
Phase 3 Grow — Make it last
10Legal Basics
Protect the brand, templates and pricing you've worked to build.
Guest: Business Lawyer
11 Sales, leads & client experience
The full conversion engine: lead magnets, nurture, discovery calls, referrals.
12 Scale, systems & burnout
Systemise what you've built and protect yourself from burning out.
Guest: Automation and Systems specialist
Graduation + Alumni
Celebrate, capture your wins, and step into the alumni community.
Founding member pricing
Cohort 1 only. This price exists exactly once.
You're shaping the program with us — so you get founding member pricing in exchange for your honest feedback. From Cohort 2, the in-person rate is $997.
Most Popular
12 Wednesday evenings at The Club Room in Launceston — in the room with Mila, Ambar, our guest experts, and a small group of founders working on their stuff alongside you. You get the energy of the room. The proper convos. Drinks at the start of the night, hands-on work in the middle. We shoot content together, eat together, and you walk out of week 12 having built something with people who actually get what you're doing. If you can be in Launceston for most weeks, this is the version to pick.
Anywhere in Au
The Founders Room from wherever you are in Australia. 12 Wednesday evenings of brand, business, and breakthroughs — live via Google Meet, with the same access to Mila, your guest experts, and a cohort of founders showing up alongside you. Real-time Q&A, real conversations, real cohort energy. For founders outside Launceston who still want the full experience.
💛 We know $669 is real money right now. The fortnightly plan works out to roughly the cost of one weekly takeaway dinner — for something that genuinely changes how your business runs.
Who's leading the room
Hi, I'm Mila
I'm the creative director behind Club Coco Creative Company here in Launceston. I built The Founders Room because the best thing for my own business was never another download — it was being in a room with people who understood.
So I made the room I wish I'd had: real experts, real worksheets, real peers, and someone in your corner every single week. Cohort 1 kicks off 1 July, and I'd love you in it.
Good questions
Everything else you're wondering
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Cohort 1 begins Wednesday 1 July 2026 and runs for 12 weekly sessions through to graduation on 23 September. Sessions are Wednesday evenings.
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Absolutely. The online option runs live on Zoom from anywhere in Australia, and you'll get the recording after every session in case you can't make it live.
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You're paired with a buddy from week one whose job includes catching you up. In-person founders also have the cohort to lean on, and online members receive recordings.
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For the in-person option you can pay $669 upfront, or spread it across 6 fortnightly payments of $130. Just let us know which you'd prefer when you enrol.
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Cohort 1 is the founding cohort. You're helping shape the program, so you get founding member pricing in exchange for your honest feedback. From Cohort 2 onward it's $997 in person. This price exists exactly once
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Not at all. The program begins with who you are and who you're for, then builds outward. Whether you're about to launch or a few years in, you'll leave with foundations and momentum.
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Just 18 founding members, so the room stays intimate and everyone gets real attention. Once they're gone, they're gone until Cohort 2.
Only 18 Founding Spots • Doors close before july
Save your seat in
The Founders Room
Tell us you're in and we'll send through everything you need — including the payment plan. No pressure, just early access for founding members.
Prefer to chat first? Email hello@clubcoco.com.au or visit our website clubcoco.com.au